Company Case Study | Leveraging the powerful sense of smell to drive consumer preference
Information
Steven M. Landau, CTO/CMO Founder of ScentSational Technologies will conduct an enlightening presentation about the science behind how smell affects taste, how it is connected to memory and product liking and purchase decisions.
During the presentation attendees will learn why the sense of smell is critically important in product design, a review of methods of delivering enhanced aroma, and how aromas connect consumers emotionally with brands. This is a topic that should not be missed by dietary supplements brands, pharma, OTC and packaged food companies.
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