Absorption first with Chelated Magnesium Salts: A more effective route to wellness

Many consumers take magnesium but don’t feel the benefits—because absorption is often overlooked. This keynote shows why the form of magnesium matters more than the dose. It explains how chelated magnesium salts such as citrate and bisglycinate deliver superior solubility and bioavailability compared to conventional inorganic forms, leading to better efficacy in areas like sleep, stress, and muscle function.

The key message: magnesium only works if it is absorbed—and chelated forms set the new standard for effective magnesium nutrition.