Carbs are back!

This session examines the evolving role of carbohydrates in athletic performance through the lens of science, ingredient innovation and product application. Susan will trace the history and physiology of carbohydrate use, explaining how different types, such as fast- and slow-release carbohydrates, affect performance and how timing influences their effectiveness. The session also considers the strengths and pitfalls of lower-carbohydrate strategies in performance nutrition. Using athletes as both physiological case studies and indicators of market direction, the presentation highlights how performance demands, consumer behaviour and social media trends shape the active nutrition landscape.
Attendees will gain practical insights into carbohydrate forms, functional benefits, and delivery formats - from whole foods to drinks, bars, gels, and emerging innovations.