Panel Discussion | From dietary guidelines to keyboard warriors: Filtering the nutrition noise for credible innovation

As global disruptions reshape food systems, the nutrition industry faces new challenges of credibility driven by algorithms, dietary guidelines, and shifting geopolitics. This panel unites experts to decode the forces and examine how trust, evidence, consumer insight and governance converge. From trends like "fibremaxxing" and "proteinification" to debates around the food pyramid and ultra-processed foods, the industry is navigating unprecedented complexity. Join us as we examine the widening gap between scientific guidance and social media advisory. Attendees will gain strategic clarity to navigate misinformation and rapidly changing market expectations to innovate responsibly.

Association Partner: ESSNA

Founded in 2003, ESSNA works to promote a positive policy environment for sports nutrition products, safeguard the reputation of the industry, and encourage healthy living. Today, it is recognised as the voice of the responsible sports and active nutrition sector in Europe and beyond. ESSNA supports its members by keeping them informed of relevant legislation and emerging industry trends, and by engaging with policymakers to ensure that regulation is fit for purpose.

This session will be recorded on site and will be made available for on-demand viewing from 11th May till 8th June 2026.