Format innovation in nutricosmetics: From delivery system to consumer experience

Format innovation is rapidly reshaping nutricosmetics, transforming ingestible beauty from a simple supplement into a sensory, ritual-driven consumer experience. This session will explore how novel delivery systems – from beauty-language formats to functional shots and hybrid concepts – drive differentiation, adherence, and premium positioning. Bringing together multiple experts under one theme, we’ll examine how format influences bioavailability, daily habit building, and cross-category appeal, while upholding scientific credibility. We’ll also highlight real-world case studies from both established leaders and emerging innovators, offering practical insights into how format can unlock new audiences, retail pathways, and global relevance without compromising regulatory or evidence-based standards.