This presentation explores NADH as an endogenous coenzyme involved in cellular redox processes and mitochondrial pathways relevant to healthy aging. Moving beyond marketing-driven “anti-aging” narratives, it examines how redox balance, ATP-related mechanisms and coenzyme dynamics contribute to maintaining physiological function over time. Selected preclinical and human data will be discussed in the context of oxidative stress parameters, immune modulation and metabolic regulation. The session will also address formulation challenges linked to NADH stability and product development considerations. The goal is to position NADH within a scientifically grounded longevity framework while supporting responsible communication in the nutraceutical space.