Product Development & Regulatory

IQVIA Consumer Health Development & Regulatory helps consumer health and wellness companies bring differentiated, compliant innovations to market—and keep them viable and relevant over time. Our teams work across the full lifecycle, from early innovation planning through to post launch claim maintenance, aligning evidence generation with evolving regulatory and competitive expectations. We support innovation strategy by identifying whitespace opportunities and defining claim strategies and labeling pathways that are both credible and compliant. This includes mapping regulatory routes and designing efficient evidence programs that combine clinical studies, real world evidence (RWE), surveys, and analytics to substantiate differentiation. We also enable Rx to OTC switches by building robust evidence packages, including human factors and real world use data (RWD). Beyond launch, we help brands defend against challenges through substantiation readiness, regulatory response support, safety and pharmacovigilance enabled evidence narratives, and ongoing claims maintenance. By connecting science, regulation, and real world performance, IQVIA Consumer Health helps ensure innovations reach the market with confidence—and remain durable as standards and expectations evolve.