Tackling metabolic syndrome through product innovation

Metabolic syndrome and its associated diseases (eg obesity, coronary heart disease) are the leading cause of death worldwide. Insulin and blood glucose management are key aspects of controlling these conditions. However, the limited pharmaceutical treatments available mean that consumers are looking to brands to help with glucose control.

In this presentation, we'll explore which claims and diets are trending with consumers and which categories are standing out in innovation and those untapped for opportunistic brands.