Panel Discussion | Research essentials for powHERing success in formulating and marketing food supplements for women

There is growing recognition of the unique nutritional needs and health concerns of women across different life stages. From adolescence to fertility years to menopause and beyond, women need products that provide tailored nutritional support. And it’s no longer enough to just change a label to pink - research on the science and marketing side are the foundation and can lead to better products and profits.

This session will dive into the crucial role of research in the development and marketing of women's nutraceuticals.

Our expert panelists will cover:

• The current research landscape – gap areas and opportunities for women’s products
• Considerations for conducting scientific research on women
• Marketing opportunities that will help drive success