Fireside chat: The uncomfortable gap between ingredient innovation and reality

Innovation in health ingredients is accelerating. But few breakthroughs successfully reach the commercial scale. This fireside session brings together three finalists of the Vitafoods Europe Startup Challenge from across the value chain to unpack the real-world challenges behind commercialisation.

From production and process economics to formulation and consumer acceptance, the discussion will move beyond headlines to explore where things actually break. In candid conversations, speakers will share practical insights on what it takes to translate scientific innovation into viable products.

Designed for leaders in strategy, innovation, CPG, ingredients, and R&D, this session offers an unfiltered look at the realities of commercialisation.